Blogging is one of the best ways to grow your online presence, attract more traffic and drive more sales.
While a website is designed to tell your audience about your business and the products or services you provide, the addition of a blog will brand you as an authority in your niche.
It can also help reduce the need for paying for online advertising such as Adwords or Facebook ads, as you should be able to gain more organic traffic via your blog authority score.
But creating, managing and promoting your blog takes time and a lot of effort, and you need to do it consistently and regularly. Thankfully there are plenty of great tools that can help make this process much easier and more effective, allowing you to more easily add your blog into a content marketing strategy for your business.
Many sites are developed on WordPress these days, and if your site is then you should more than likely already have the blog functionality built in, making it easy for you to get started. However, if not, you can create a free WordPress site by downloading it and installing it onto your own hosting for free, or alternatively you can use the premium WordPress paid service.
More than 90 million sites now are built on WordPress, so there is a lot of support, and it’s very easy to use, plus there are lot of great themes now available to turn your blog into a professional looking site, even if you’re not a web designer.
If you’re wondering how to create the most effective blog posts, a great tool is Buzz Sumo. It helps you find existing posts that have the best success rate and social shares, to help ensure you are writing about a popular topic that people are searching for. You can also use the information found to gather information for writing your own posts.
Yoast is a free plugin for WordPress which gives your site a whole new dynamic section for search engine optimisation (SEO), such as on-page factors such as title tags, metatags and offpage factors such as backlinks, social sharing tools and more. It even provides you with a simple indication tool to know if your article and SEO is on the right track.
With Yoast, and a little training, anyone can become an SEO expert.
Once you have created your blog you want to drive the traffic, and one of the best ways, apart from organic search engine results, is through social media. But managing all your accounts at the same time, such as Twitter, Google Plus, Instagram and Facebook can be hard work.Hootsuite is a social media management tool which makes it super easy to manage all your social media channels all from one dashboard, and allow you to share and schedule posts at the right time to gain maximum visibility of your articles. Plus you can use it to track particular tags/topics to follow the right targeted audience. Hootsuite is a small monthly subscription, but well worth the investment.
One of the best, and free, tools for any website or blog, Analytics allows you to easily monitor your traffic, even in live time, and see where your audience is coming from, what they are viewing, how long they viewed your site for etc. You can drill it right down into demographics and interests of the visitor, or most popular day or hour people visit the site, to enhance your marketing campaigns.
Google Analytics is very easy to install into any website, and is probably one of the most valuable tools any website or blog owner could have.
So, there ‘s a quick overview of some of my favourite tools for successful blogging. If you know of any others worth sharing please let me know!