Facebook is a great platform for brand awareness and sharing your content, and there are a number of ways to do this.
You can either A) upload your image, video or text straight into your business page on Facebook, or B) you can paste the URL link from your blog post into your ‘Write Something’ update area, which will pull through your content into your Facebook page.
The problem with the first option is you may miss a lot of valuable click-through traffic, as the person will only be able to click open the image but not click through to your website.
The second option is best as the content will give you a direct click-through to your website for the person to view the full article. The whole content on Facebook, text and image, becomes a clickable link.
So the value of this for you is that you gain visitors from an authority source (Facebook), which in turn should tell Google your website is not only linked to this authority source but is foreseen as value to those clicking through, thus lifting your own authority ranking as well as gaining a few new visitors to your site.
THE RIGHT WAY TO LINK TO FACEBOOK
As mentioned, it can be as simple as grabbing the URL (web address) of your blog post and pasting it into your Facebook page. Facebook will take a couple of seconds to pull through the content such as the title and general text and often the first image on the page. You can review it, and even change the text it pulls through, before posting it live.
This works fine, but if you really want to capture your audience here is a handy little tip for WordPress sites which will give you much better results from your followers….
Download the free Yoast plugin and install it on your website. Yoast is primarily a search engine optimisation plugin to help improve your websites ranking, however it also has a social media component specifically for Facebook posts, which works very well in most WordPress themes.
Once you have written your blog post, scroll to the Yoast SEO section and fill in your SEO title and description for your site.
Now, in Yoast you will see three icons down the left side of the section. The first looks like a set of traffic lights (SEO), the second is the social icon.
Click on the social icon and you should now notice a tab at the top of the section for Facebook and Twitter. In the Facebook settings, add the Facebook Title and description. You want these to be different from the SEO information, as the SEO is for achieving better rankings. The Facebook information needs to be a call to action for people to want to click to read more. Titles like ‘3 simple tips…’ or ‘How to make your website…’ work best, and similar in the description, give it a call to action.
Now directly under this you will see the Facebook image box. This allows you to add an image to your Facebook article. It can be different to the images on your blog post or Featured Image.
The advantage of using a different image is you can create an image with a call to action on the actual image as well which will catch the viewers eye.
The Facebook feed moves fast so you want to ensure you grab the readers attention the first time or they may miss it.
Ensure you read the instructions regarding the image size or it may not work correctly. The image should be 1200 pixels wide x 630 pixels tall.
If the image is not those dimensions it may either lay out incorrectly, or if the image is huge Facebook won’t be able to pull it through.
Once you have all this in place and have uploaded your image, Update or Post your blog, and then view it. Grab the website URL/link to your post and head over to Facebook and post it in the ‘Write Something’ area of your page.
Facebook will take a couple of seconds while it gathers the content and lay it out for you. If your image does not pull through the first time it could be that your hosting or connection is a little slow, so you may need to refresh your Facebook page a couple if times and try pasting the URL again. Usually it will take no more than three tries.
If it is more than this and still not working you may need to review your blog and ensure there is no issue, but hopefully now your blog post should be appearing on Facebook and ready for your fans!