Now, usually this may seem like a hard task to have to somehow ask or entice your visitors for information about themselves, however there is an easy way to do this, and in most cases your visitors will willingly offer it if you use a platform they are already familiar with, such as Facebook.
Adding a Social Login to your WordPress Woocommerce website allows people to more easily provide their personal details without having to type all their details to place an order, by simply clicking one button. If they have recently logged into Facebook from that device then when they press the Login button then their details will auto-populate for them, creating a much easier and quicker way to make their purchase, and at the same time giving you more details than usually about your audience. For example, combine a few other plugins to Woocommerce, such as Birthdate capture, and Mailchimp signup upon purchase, and you have just captured their birthday details for automating a one time offer for their birthday, which can be auto-scheduled in Mailchimp to send out to them when their birthday comes around.
If you capture their Age as well, you could use this for your e-mail marketing, setting up multiple emails to suit specific age groups. For instance, if you ran an online tours website you might want to target just the retirees for a cruise down the Rhine. By capturing their birthdate and their age you could then combine a one-time discount to send out two months before their birthday, making it their perfect birthday gift!
But the Login isn’t just about upsells, it is also making it easier for your return customers to login to their account without having to remember usernames and passwords, which means if they have visited your site from one device they can still easily jump back in from another device running their Facebook account.
The Social Media login also can work with other social networks as well, such as Google, Linkedin, Instagram, Amazon and more.
Using the right plugins, such as the official Woocommerce Social Login plugin (approx $79 USD), you can also monitor the social logins, so you can see which are more popular services for logging in. The advantage of this is that when it comes to your future marketing campaigns you may wish to run a paid advertising campaign to the users of the more popular network, which may just be better suited to your services or products.
So if you’re looking to make it easier for your customers to make a sale, and you want to step up your personalised email marketing services, it’s worth thinking about adding the Social Login to your website.